40
sauna blanket insert
Skip itSoft demand (-52.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible89.44avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$33.48avg listing price — sweet spot $15–$100
Price range
Incredible$15.54–$83.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$27K$27K/yr · 16K searches
Growth
Bad-52.8%90-day search growth — must beat 0% to launch
Signals High Returns