35
sauna bag
Skip itSoft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great285.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$123.36avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$13.17–$309.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$57K$57K/yr · 39K searches
Returns
Bad8.4%return rate — above 5% kills the launch gate
Growth
Bad-36.1%90-day search growth — must beat 0% to launch