57
sand for plants
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.41avg listing price — sweet spot $15–$100
Growth
Good+38.5%90-day search growth — must beat 0% to launch
Price range
Good$5.94–$29.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,106.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$226K$226K/yr · 198K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality