65
salt cell
Launch itA $5.5M/yr market growing +154.0% this quarter with returns at 4.1% — clears our launch bar.
Market size
Incredible$5.5M$5.5M/yr · 369K searches
Growth
Incredible+154.0%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great222.67avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad$557.93avg listing price — sweet spot $15–$100
Price range
Bad$206.93–$2029.97cheapest to priciest tracked listing — scored on the share inside $15–$100