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ryobi snow shovel
Skip itSoft demand (-96.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good592.56avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$209.92avg listing price — sweet spot $15–$100
Market size
Okay$126K$126K/yr · 602K searches
Returns
Bad6.7%return rate — above 5% kills the launch gate
Price range
Bad$79.22–$487.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-96.2%90-day search growth — must beat 0% to launch