60
rose tree
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great156.93avg incumbent reviews — the moat a new listing must climb
Avg price
Great$62.45avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Growth
Good+56.2%90-day search growth — must beat 0% to launch
Price range
Good$5.45–$147.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 32K searches