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rose of sharon
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+118.1%90-day search growth — must beat 0% to launch
Review moat
Incredible93.67avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$29.37avg listing price — sweet spot $15–$100
Price range
Great$7.10–$101.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 91K searches