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rose bushes ready to plant outdoor
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$24.12avg listing price — sweet spot $15–$100
Price range
Great$4.96–$71.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great448.19avg incumbent reviews — the moat a new listing must climb
Growth
Great+62.8%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$307K$307K/yr · 578K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Signals Quality Gap