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67

rose bushes ready to plant outdoor

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 76Conversion 27Competition 63Returns 99Price range 83Avg price 95Brand share 34Review moat 78Quality gap 95

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$24.12

avg listing price — sweet spot $15–$100

Price range

Great$4.96–$71.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great448.19

avg incumbent reviews — the moat a new listing must climb

Growth

Great+62.8%

90-day search growth — must beat 0% to launch

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good$307K

$307K/yr · 578K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

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