47
root barrier
Skip itPrices mostly outside the sweet spot ($25.15–$368.00) — this niche doesn't clear our bar today.
Review moat
Great266.55avg incumbent reviews — the moat a new listing must climb
Growth
Great+76.8%90-day search growth — must beat 0% to launch
Avg price
Great$91.14avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Okay$123K$123K/yr · 73K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$25.15–$368.00cheapest to priciest tracked listing — scored on the share inside $15–$100