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roof rake
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-96.7% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great284.21avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.3M$1.3M/yr · 1.2M searches
Avg price
Great$85.21avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 6% kills the launch gate
Price range
Okay$39.59–$170.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-96.7%90-day search growth — must beat 0% to launch