34
roof heat tape
Skip itSoft demand (-89.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$95.25avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good954.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay$32.60–$203.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 45K searches
Growth
Bad-89.2%90-day search growth — must beat 0% to launch