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rogue hoe
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Good+59.5%90-day search growth — must beat 0% to launch
Review moat
Good600.42avg incumbent reviews — the moat a new listing must climb
Avg price
Good$132.23avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 15K searches
Price range
Bad$89.47–$206.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price