51
rockwool
Worth a lookShows low returns (1.0%), but soft demand (-17.1% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$27.45avg listing price — sweet spot $15–$100
Price range
Good$8.01–$122.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good586.3avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Good$424K$424K/yr · 250K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-17.1%90-day search growth — must beat 0% to launch