59
rock
Launch itA $1.1M/yr market growing +20.9% this quarter with returns at 1.7% — clears our launch bar.
Avg price
Incredible$23.61avg listing price — sweet spot $15–$100
Price range
Great$7.06–$67.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 3.7M searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,527.5avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale