56
riding lawn mower
Launch itA $2.6M/yr market growing +80.6% this quarter with returns at 3.0% — clears our launch bar.
Market size
Incredible$2.6M$2.6M/yr · 2.4M searches
Growth
Great+80.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good700.8avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$18.80–$6274.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$2760.46avg listing price — sweet spot $15–$100