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reptile thermostat
Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.13avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.97–$38.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$347K$347K/yr · 241K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Bad5,357.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-15.3%90-day search growth — must beat 0% to launch