50
repotting mat
Worth a lookShows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Market size
Good$287K$287K/yr · 387K searches
Price range
Good$3.79–$26.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,430.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Avg price
Okay$9.79avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality