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refugium light
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$45.91avg listing price — sweet spot $15–$100
Review moat
Good737.48avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.95–$139.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 38K searches