50
red canopy
Worth a lookShows low returns (0.6%), but a small market ($88K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$116.47avg listing price — sweet spot $15–$100
Growth
Good+42.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,054avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$47.39–$231.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$88K$88K/yr · 34K searches
Signals High Price