60
real estate sign posts
Worth a lookShows a thin review moat (300 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great299.86avg incumbent reviews — the moat a new listing must climb
Avg price
Great$74.14avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$630K$630K/yr · 169K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$29.36–$168.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Signals High Price