54
ratinator rat trap
Worth a lookShows beatable incumbent ratings (3.8★), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$77.36avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,353.14avg incumbent reviews — the moat a new listing must climb
Market size
Good$326K$326K/yr · 66K searches
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Okay$19.17–$330.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf