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rat bait stations
Launch itA $1.1M/yr market growing +42.4% this quarter with returns at 1.4% — clears our launch bar.
Avg price
Incredible$39.43avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 425K searches
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+42.4%90-day search growth — must beat 0% to launch
Price range
Good$3.87–$140.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,116.42avg incumbent reviews — the moat a new listing must climb