72
raised garden bed with cover
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$49.87avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Review moat
Great409.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+58.6%90-day search growth — must beat 0% to launch
Market size
Good$367K$367K/yr · 533K searches
Price range
Good$7.00–$168.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand