72
rain gauge
Launch itA $3.5M/yr market growing +150.1% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Market size
Incredible$3.5M$3.5M/yr · 2.5M searches
Growth
Incredible+150.1%90-day search growth — must beat 0% to launch
Avg price
Great$17.20avg listing price — sweet spot $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.93–$38.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,102.13avg incumbent reviews — the moat a new listing must climb