48
railroad spike
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible83.05avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$26.00avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$6.93–$48.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 69K searches
Signals Low Review Barrier