85
raccoon repellent
Launch itA $2.0M/yr market growing +100.5% this quarter with returns at 1.4% — clears our launch bar.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Market size
Great$2.0M$2.0M/yr · 1.2M searches
Avg price
Incredible$26.95avg listing price — sweet spot $15–$100
Price range
Great$13.09–$73.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+100.5%90-day search growth — must beat 0% to launch
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,058.05avg incumbent reviews — the moat a new listing must climb