41
push wagon
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Growth
Great+99.2%90-day search growth — must beat 0% to launch
Avg price
Good$113.79avg listing price — sweet spot $15–$100
Market size
Good$375K$375K/yr · 228K searches
Price range
Okay$58.98–$177.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad12,763avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price