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purple martin bird house
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great220.03avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+55.9%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$472K$472K/yr · 328K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay$205.44avg listing price — sweet spot $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$28.61–$1579.06cheapest to priciest tracked listing — scored on the share inside $15–$100