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pumice for plants
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$22.09avg listing price — sweet spot $15–$100
Price range
Great$5.25–$68.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Market size
Good$763K$763K/yr · 503K searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,062.46avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand