50
pull behind cart
Worth a lookShows a fragmented shelf (top 5 take 41% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+43.0%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Good$170.15avg listing price — sweet spot $15–$100
Review moat
Okay1,988.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 50K searches
Price range
Bad$35.07–$341.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price