62
pto switch
Worth a lookShows demand growing +107.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+107.1%90-day search growth — must beat 0% to launch
Review moat
Great195.19avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.13–$63.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.11avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 42K searches