47
pto shaft
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+114.1%90-day search growth — must beat 0% to launch
Review moat
Great248.75avg incumbent reviews — the moat a new listing must climb
Avg price
Great$95.22avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$235K$235K/yr · 150K searches
Price range
Okay$63.11–$166.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand