46
pto link
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible60.56avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Great+80.6%90-day search growth — must beat 0% to launch
Market size
Good$549K$549K/yr · 50K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$315.67avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad$34.46–$607.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand