72
pruning shears
Launch itA $7.5M/yr market growing +74.0% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$7.5M$7.5M/yr · 3.7M searches
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Price range
Great$6.54–$71.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+74.0%90-day search growth — must beat 0% to launch
Avg price
Great$16.31avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,950.87avg incumbent reviews — the moat a new listing must climb