61
pruning saw
Launch itA $866K/yr market growing +20.2% this quarter with returns at 2.2% — clears our launch bar.
Avg price
Incredible$30.02avg listing price — sweet spot $15–$100
Market size
Great$866K$866K/yr · 526K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.21–$162.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,909avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand