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property markers
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.02avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$6.01–$71.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great407.07avg incumbent reviews — the moat a new listing must climb
Growth
Good+49.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$166K$166K/yr · 184K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality