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59

propagation stations

Launch it

A $901K/yr market growing +9.4% this quarter with returns at 1.8% — clears our launch bar.

Market size 76Growth 37Conversion 34Competition 76Returns 78Price range 71Avg price 84Brand share 73Review moat 53Quality gap 19

Avg price

Great$18.65

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Market size

Great$901K

$901K/yr · 1.8M searches

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good$6.60–$35.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,387.42

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Products