63
probe rod
Worth a lookShows a sweet-spot price point ($33.02 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$33.02avg listing price — sweet spot $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Great237.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$14.05–$118.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$202K$202K/yr · 60K searches
Growth
Okay+10.6%90-day search growth — must beat 0% to launch