65
primer bulb
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Growth
Great+70.0%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Review moat
Good524.31avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.09–$22.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$144K$144K/yr · 199K searches
Avg price
Bad$8.78avg listing price — sweet spot $15–$100
Signals No Dominant Brand