60
powdery mildew treatment
Launch itA $1.7M/yr market growing +88.0% this quarter with returns at 0.4% — clears our launch bar.
Conversion
Incredible25.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 383K searches
Growth
Great+88.0%90-day search growth — must beat 0% to launch
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Price range
Great$10.35–$30.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,857avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand