66
potting bench
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Growth
Great+66.6%90-day search growth — must beat 0% to launch
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good547.19avg incumbent reviews — the moat a new listing must climb
Avg price
Good$113.59avg listing price — sweet spot $15–$100
Market size
Good$545K$545K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$8.49–$289.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price