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pothos soil
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$16.56avg listing price — sweet spot $15–$100
Price range
Good$8.23–$28.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.1%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 141K searches
Review moat
Bad4,335.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand