67
pothos live plant
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$21.24avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$5.30–$126.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,640.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 274K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale