68
porch swing
Launch itA $2.6M/yr market growing +50.2% this quarter with returns at 1.6% — clears our launch bar.
Market size
Incredible$2.6M$2.6M/yr · 4.1M searches
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Good+50.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,116.66avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$179.18avg listing price — sweet spot $15–$100
Price range
Bad$26.24–$435.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale