53
porch goose raincoat
Worth a lookShows low returns (0.7%), but soft demand (-32.9% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great124.35avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$18.15avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.22–$25.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$74K$74K/yr · 80K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-32.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand