35
porch goose mardi gras outfit
Skip itSoft demand (-91.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great139.9avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$16.67avg listing price — sweet spot $15–$100
Price range
Good$9.05–$30.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$8K$8K/yr · 15K searches
Growth
Bad-91.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier