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poop gifts
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.27avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Good$371K$371K/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.72–$25.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,286.22avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand