75
pool testing kit
Launch itA $3.4M/yr market growing +330.0% this quarter with returns at 0.5% — clears our launch bar.
Growth
Incredible+330.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$3.4M$3.4M/yr · 1.1M searches
Avg price
Incredible$31.62avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$8.38–$170.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,105.59avg incumbent reviews — the moat a new listing must climb