66
pool salt
Launch itA $2.1M/yr market growing +100.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 439K searches
Growth
Great+100.3%90-day search growth — must beat 0% to launch
Avg price
Great$57.03avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good805.88avg incumbent reviews — the moat a new listing must climb
Price range
Good$19.93–$171.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand