47
pool safety hook
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+287.6%90-day search growth — must beat 0% to launch
Review moat
Great154.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great$61.89avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Okay$30.69–$193.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$22K$22K/yr · 14K searches